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    Why Salesforce Became a Leader in Gartner's 2018 CRM Lead Management Magic Quadrant (Sept 2018)

    2018-09-28

     

    B2B marketers and sales teams want the best technology in their stacks to optimize funnels and drive more conversions.

     

    No exceptions.

     

    We believe Pardot is now among the best marketing automation technology in 2018 due to its innovative features. Named a Challenger back in 2017, Salesforce has now moved into the Leaders quadrant in Gartner's 2018 CRM Lead Management Magic Quadrant.

     

    According to Gartner Peer Insights, “Customer relationship management (CRM) lead management applications facilitate marketing and sales operations through a variety of steps.”

     

    As a pioneer in marketing automation, Pardot empowers marketing and sales teams with a range of multichannel lead management functionality that leverages landing pages, content, AI-powered data analysis, lead augmentation, lead scoring, lead nurturing and qualification, and lead routing. For B2B marketers and salespeople, this not only means less time and hassle spent on traditionally manual tasks, but it also provides a smarter, more personalized customer experience.

     

    “With artificial intelligence, flexible multi-touch attribution and deep integrations with the Salesforce Platform,” says Michael Kostow, Senior Vice President and General Manager, Salesforce Pardot, “Pardot is able to establish alignment between sales and marketing — increasing pipeline, sales, and driving deeper customer relationships.”

     

    Creating these thriving relationships is at the core of what Pardot does, and doing so demands that the platform reach beyond just a few AI-enabled features. Pardot integrates with Sales Cloud, Advertising Studio, Social Studio, and more, which opens the door for companies to reach and engage with leads on nearly any channel. On top of that, Salesforce AppExchange offers over 4,000 apps and 1,000 service providers, giving B2B teams access to add-ons beyond Pardot’s core lead management capabilities.