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    CAR KING

    The total investment of CAR KING is over RMB 200 million Yuan, and as the leader of China's second-hand CAR retail industry,

    it is a large domestic used CAR chain enterprise.

    • Challenges

      • Sales visits planning relied on the self-consciousness of the sales reps. Lagging follow up led to loss of sales opportunities.
      • The analysis and summary work of each department still relied on manual work, which was time consuming and the final data accuracy couldn’t be guaranteed.
      • The accumulation and usage of membership points, as well as members’ rights management were in a mess.
      • Managers could not know the status of current sales opportunities in time and were not able to make the corresponding decisions quickly.
    • Solution

      • Use SFDC to set up sales tasks, assignments and reminders, based on workflow and customized development.
      • Using the report function of SFDC, data that needs to be summarized can be grouped together and displayed graphically.
      • Customize an effective membership management module and a set of corresponding rules; the system calculates membership points automatically according to the defined rules and exempts manual operation.
      • Use opportunity management provided by SFDC, display all sales opportunities through dashboard and sales funnel graphically.
    • Effects

      • Duly remind sales reps to make sales visits; conversion rate from sales opportunities into sales orders has increased greatly.
      • Time needed for analyzing and summarizing work has been greatly reduced, and the data recorded by the system can be displayed in the form of reports and dashboards in real time.
      • Record gain and consumption history of member points, rights and interests in detail. The overall and residual points, rights and interests are traceable in real time.
      • The graphical display of sales phases allows managers to quickly locate the potential high-quality sales opportunities and place due emphasis.