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    Pearson PLC Global / Wall Street English

    Pearson is the world’s learning company, with expertise in educational courseware and assessment, and a range of teaching and learning services powered by technology. Wall Street Institute was founded in Europe 44 years ago and has since been proactively and continuously increasing its presence around the world. 

    • Challenges

      • Leads from different districts couldn’t be effective identified  and allocated to responsible sales.
      • There was no standard rule to allocate leads to course consultant.
      • Daily sales status of different centers could not be overviewed.
      • Internal processes were complicated and costing a lot of time.
      • Contract and contract change process was tedious.
      • Data was scattered in different systems and could not provide intelligence support for decision makers.
      • Managers could not overview overall company operation performance.
    • Solution

      • WSE chose Salesforce solutions because it’s easy to be deployed globally.
      • Salesforce workflow and analysis enable managers to create handy report and track business status in time.
      • Slipstream customized Salesforce objects including leads, students, show management, contract, case  to meet Pearson’s needs. SFDC is integrated with Pearson ERP and course system to ensure data integrity. 
      • Customized reports and dashboards provides in-depth data analysis to provide intelligence support for decision makers.
      • Slipstream customized standard approval processes and  workflows to improve Pearson internal operation efficiency.

       

    • Effects

      • Leads conversion rate and course consultant team performance have been greatly improved.
      • Customized objects perfectly met Pearson’s needs. Internal communication has been improved and processes been simplified.
      • Sales plan management helps center directors to manage sales team performance.
      • By system integration, student information can be managed in one system. Customer satisfaction has been improved and refund rate reduced.